After an extremley nerve racking morning - SOI Presentation, I was overwhelemed by the comments and how much faith they had in my FMP idea. In a weird way, it kind of gave me that extra convidence and boost that I needed to believe that my idea is commerical enough and to actually work.
And.... then put me in panic mode when I realised I know only have about four weeks untill hand - in.
'Whatever you do Amy, don't go into Parsons Panic mode' Justin Smith, too late i'm afraid.
Just want to nail this on the head now.
Took a trip down to Oxford street -
- Street style and influences
- Competitors on the high street
- Photos and SWOTs of different retailers.
My Aim - To attract that older more fashionable lady, that already exists as a customer in Marks, but dones't usualy find what she's looking for in the clothing department, but might do her weekly food shop in marks , buy accessories or even underwear.
Retailers like -
- L.K Bennett
- Phase 8