http://www.fashionsnoops.com/ and http://www.wgsn.com/ (Two of my most favorite websites in the world, besides
My aim - to understand the customer better, and meet their needs more effectively and to clearly identify the gap in the market, gather information about new trends and products - and most of all
Shape the future strategy
OK, so they're not all of my own words - Jane Rome knows best when it comes to research.
Market and consumer data - Social trends - Performance data
I've actually done loads of Research it's just in one big pile in my bedroom -
I made sure I looked at the;
- Where the gap in the market is
- Social trends - new products
- Competition on the high street
- Brand opportunities
- Newspapers, magazine and Internet articles
- Company figures
- Key fabrics and colours for SS12
- Trend websites - fashion icons
- Dispensable income information
I tell you what, I'll upload some of my comp shops I've conducted, just to give you an idea - one of the main things I made sure I looked at was all of the different sub brands in Marks - and how the positioning of them could affect the new sub - brand. I was quite lucky, whilst at Marks head office I made sure I slipped in a few questions with the directors - and got the all clear from them personally. I wanted to make sure the new sub - brand had something even more exciting to offer. The older customer needs extremely fashion trends - they want to feel AMAZING.
I used some of Janes methods and made sure I used all types of research,
Active and desk research - I conducted a survey for the Marks and Spencers customer to feel out, and I made sure I spent hours on end finding vital information on the iInternet to support all of my actions planned.
I just worry about
I don't want to bore you any longer, but as you can see below my life consists on doodles, LOTS and LOTS of them.
Oh, and one more thing - The bible. This below is the bible, free from Marks and Spencers themselves - Thank you very much.
EEEEEEEEEEEEEEEEK. SOI presentation tomorrow - fingers crossed. Let you know how it all goes, really hope they love my concept.