But the one thing that stuck in the back of my head was a market research presentation that I attended, way back in January by Jane Rome -
I made sure I asked the all important question, 'Where do you feel the gap in the market is?' of which she replied ' The older more fashionable lady' KERCHING. there begun my FMP idea,
Oh yeah, take a look at that graph, it shows how the ageing population for the older customer is increasing,
And you know what that means? There going to want to be wearing clothes - fashionable clothes as the media coverage has made them more aware of fashion.
Ideas followed;
Own boutique for the older customer?
Concession within a department store for the older customer?
Sub - brand for the older customer in an existing store?
I knew I had to think fast, and spending three weeks at Marks and Spencers head office over the Easter break - with the Trend and Sourcing department in womenswear, everything unfolded!
The opportunity was right infront of me, I had all the research in the world sitting at my desk, the most influential people around me - so why not just bombard them with questions, my intentions begun.
Does any of that make sense to you? I feel like i'm just talking to myself in my head - But in a nut shell, I am launching a new sub brand for the older customer - probably aged around 50 - 65, that will be extremley fashionable! Oh and the catch, the brand is going to support Marks and Spencers PLAN A as all of the products of the new sub - brand will be eco friendly.
My nan's excited!
My mess I lived in for three weeks at Marks and Spencers - like a dream come true
A little something I helped put together - SS12 Fabrics - supporting PLAN A
