OK, so I've made an overall customer profile showing the age range and the types of lifestyles the customer may have, including income, shopping habbits and likes and interests. Age range being between 50 - 65
I have also created 3 personal customer profiles, includuing photos of the 'Her' and looked more into the way 'she' shops, where she buys her current clothes from? How much would she spend on clothes? How important eco - fashion is? I took three different ages to make the profiles more varied, 50 year old, 56 year old and 65 year old.
My plan now is to create mood boards on each of these profiles to use as back grounds - As I want my work to be really visual.